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7Ps of Marketing: An Analysis of a Product | Ebubekir Bastama

The 7 Ps of Marketing are:

  1. Product
  2. Price
  3. Place
  4. Promotion
  5. People
  6. Process
  7. Physical Evidence

These elements are used to create a marketing strategy and are analyzed together to measure the effectiveness of a marketing campaign. 

an example of how a company might use the 7 Ps of marketing is a local clothing store that wants to increase sales.

  1. Product: The store might introduce a new line of clothing targeted towards a younger demographic.
  2. Price: The store might offer a sale on select items to attract more customers.
  3. Place: The store might open a pop-up store in a mall to reach more potential customers.
  4. Promotion: The store might advertise the new clothing line and sale in local newspapers and on social media.
  5. People: The store might hire additional sales staff to provide better customer service.
  6. Process: The store might improve their online ordering and delivery process to make it easier for customers to shop with them.
  7. Physical Evidence: The store might redesign their physical store and website to create a more attractive and modern appearance.
  8. By considering each of the 7 Ps, the store creates a more holistic strategy to drive sales.

 Examples of how a company might use each of the 7 Ps of marketing:


A car manufacturer introduces a new electric vehicle model. The company will put a lot of effort into researching and developing the features, design and functionality of the car to make it appealing to the target market.


 The car manufacturer might offer a lower price for the electric vehicle compared to similar gas-powered cars in order to make it more affordable for consumers and to encourage them to switch to electric cars.


 The car manufacturer distributes the electric vehicle through a network of dealerships and also makes it available for purchase on their website. They also targeting specific areas with more charging stations and focus on promoting the car in those regions.


The car manufacturer might launch an advertising campaign to promote the new electric vehicle, using TV, print, and online ads, and also using social media influencers to reach their target market.


The company might hire salespeople who are knowledgeable about electric vehicles and can help educate potential customers about the benefits of owning one. They also might train their service technicians to properly maintain and repair the electric cars.


The company might streamline their production process to make it more efficient and reduce costs. They also might improve their ordering and delivery process to make it easier for customers to purchase the electric vehicle.

Physical Evidence: 

The company might create a showroom for the electric vehicle that is designed to give customers a sense of the car's features and capabilities, as well as the company's commitment to sustainability. They also might redesign their website to highlight the electric vehicle and make it easy for customers to learn more about it and place an order.

By using each of the 7 Ps in a coordinated way, the car manufacturer creates a comprehensive marketing strategy to successfully introduce and promote their new electric vehicle.

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